26
May
Perception Gap – Businesses Don’t Really Know Why Users follow them on Social Media
It’s accepted that if a company lacks social media presence it is perceived as out-of-touch. Following this, all companies have jumped on the bandwagon and joined social media networks.
However, the research paper titled “From Social Media to Customer Relationship Management” revealed that even after joining social media networks, few companies actually understood how to effectively engage customers. Studies reveal that there appears to be a misunderstanding about why customers would interact with a brand via social media.
